The Asia Internet Coalition (AIC) has submitted comments on India’s Draft National E-Commerce Policy, 2019 (“Draft Policy”) to the Department for Promotion of Industry and Internal Trade (DPIIT).
We commend DPIIT on formulating the Draft Policy for public consultation, with an aim to stimulate the national digital economy and export promotion through e-commerce. It also addresses broad areas of the e- commerce ecosystem such as data, infrastructure development, e-commerce marketplaces, and regulatory framework. Such industry level efforts and direction are critical, particularly at a time when cross-border trade has taken a centre stage in India’s export promotion strategy. We believe that this is a timely initiative as e-commerce is a rapidly booming business around the globe.
In response to the outcome of the meeting held on 18 June 2019 with e-commerce and tech companies, and basis the Ministerial request to send the industry concerns in writing to the DPIIT within 10 days, AIC participated in this consultation and submitted the industry views.