[INDIA] AIC submits comments for Draft National E-Commerce Policy consultation (27 June 2019)

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AIC has submitted its recommendations in the latest round of consultations for India’s draft National E-commerce policy. E-commerce is India’s fastest growing channel for promoting both cross-border trade and transactions – connecting buyers and sellers globally. While the Draft Policy makes some progress on protecting home-grown small businesses, the proposals about data ownership and stricter quality norms may make it harder for both domestic and foreign e-commerce players to deliver on the sector’s significant growth potential.