AIC submitted comments on TRAI’s Consultation Paper on Regulatory Framework for Over-The-Top (OTT) Communication Services in India. The unprecedented disruption which India is currently undergoing, has posed many opportunities for companies offering OTT services. Consumer preferences and content consumption patterns over the internet have evolved over a period of time. This evolution is expected to drive and determine the focus areas for the growth in the OTT market in India. In seeking to create a “level playing field” between OTT providers, and legacy media and network providers, introducing rigid frameworks could stymie innovation and competition or cause irreversible consumer harms. With India at the forefront of the global technology ecosystem, we find that this discussion around the regulatory framework for OTT services is timely and imperative.