AIC responds to NBTC

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29 June 2017

Chairman Thares

Office of The National Broadcasting and Telecommunications Commission

87 Phaholythin 8 (Soi Sailom),

Samsen Nai, Phayathai,

Bangkok 10400. Thailand


Dear Chairman Thares

Asia Internet Coalition’s (AIC) Response to Recently Announced OTT Regulations for Thailand

Thai consumers, businesses, and content creators are thriving in Asia and around the world, thanks to a free and open Internet. The AIC and the companies it represents are concerned that the National Broadcasting Telecommunications Commission’s (NBTC) proposal to regulate “OTT services” will adversely affect Thailand, creating business uncertainty, slowing economic growth, and limiting investments in Thailand’s growing digital sector. We are also concerned that new policies are being formulated without public consultation and these policies are at odds with Thailand’s international trade commitments and as a result will discourage investment.

The AIC welcomes constructive engagement with the Thai authorities on OTT regulation. However, the NBTC has not made and draft OTT regulations public. We have also observed press reports that the NBTC will require companies to register as OTT services within 30 days. This effectively requires parties to register to be regulated by regulations which are not in the public domain. The AIC respectfully encourages the NBTC to promptly share the draft regulation and provide a transparent public consultation process.

The NBTC has also publicly stated that companies not meeting with the NBTC will face “pressure” as they continue to operate. It has recently come to our attention that the NBTC may pressure or otherwise complicate relationships with advertisers as part of this approach. This leaves the industry in a difficult position, facing pressure to be governed by regulations which aren’t in the public domain.

Generally, the NBTC’s proposal for OTT regulation appears to uniquely disadvantage Thai consumers and content creators compared to many other countries. The proposed regulation would immediately discourage investment and inhibit growth with significant long-term negative impact on Thailand’s overall economy. It also would hinder the government’s Thailand 4.0 ambitions. The regulatory uncertainty and the perception of an unwelcome environment for digital innovators, communicators and content creators could further discourage foreign investment.

The AIC hopes the Thai Government, (including NBTC and the Ministry of Digital Economy and Society) considers the position of foreign and local OTT players in relation to Thailand’s overall competitiveness as an investment destination, and as a country providing opportunities for content creators and Small and Medium Enterprises.

The AIC would also like to highlight the following important considerations:

A) Global repercussions of the NBTC’s proposal:

  • The NBTC’s present proposal makes Thailand a global outlier in regulating OTT services.
  • Regulations must be consistent with Thailand’s obligations under the General Agreement on Trade in Services (GATS) in the World Trade Organization (WTO). Under GATS, Thailand committed to allowing largely unrestricted cross-border supply of “data base access services” and “on-line information . . . services”. These commitments encompass services provided by OTT service providers.
  • The application of GATS to any prospective OTT regulation is complex. The best and only way for NBTC to ensure that a proposed regulation will not lead to adverse action by Thailand’s trading partners at the WTO is to introduce the draft in an open and transparent process, providing sufficient time for potentially affected parties to comment and provide feedback.
  • It appears that the proposal requires OTT service providers to commit to having a taxable presence in Thailand regardless of whether they have a physical presence in Thailand. This appears inconsistent with Thailand’s international double tax treaties, and the new international consensus on (i) rules for the prevention of artificial avoidance of permanent establishment status and (ii) rules for taxing the digital economy. Thailand has recently become a member of the Inclusive Framework on BEPS,<BEPs Recommendations > which signals its commitment to adopt the BEPS recommendations.
  • Imposing special tax requirements only on OTT providers creates the perception that Thailand does not follow accepted international norms, and may inadvertently impede the development of the Thai economy.
  1. B) Immediate domestic repercussions on the Thai economy:
  • On a practical level, the NBTC’s OTT framework disadvantages Thai small businesses because they are not equipped to comply with such onerous regulatory obligations.
  • Regulating OTT services by way of Thailand’s broadcasting regulator may not achieve the desired outcome. Its effect would be to force these services, which are different from traditional broadcasting, into a regulatory regime not suited to the nature of OTT services. The future development of OTT services in Thailand might be stifled by the NBTC’s proposals rather than encouraged by it.
  • Innumerable Thai content creators, especially those who do not currently work with traditional Thai broadcasters, will be unduly penalized for using open platforms to get their content out to wider audiences.

The AIC welcomes the opportunity to review any written proposals and recommends that the NBTC reconsider implementing the planned OTT registration and regulation.

Jeff Paine
Managing Director
Asia Internet Coalition

Cc. Col Natee, Vice-Chairman of the National Broadcasting and Telecommunications Commission (NBTC) of Thailand